Have you heard this one before? If you put two analysts together what do you get? Three opinions. Okay, so it wasn’t a very good joke but I have certainly had conversations with analysts where it seemed like I was talking to Sybil.
This is my way of saying that I understand if you are sceptical about the following link to Email Marketing Q&A. However, it was created by the Email Experience Council of the DMA. Also, if you are new to e-mail marketing, you might find it helpful. If you don’t find it useful or relevant, please let me know.