Targeting. It is important that you identify the best targets for a promotion using a data driven approach. You can leverage your CRM system and use customer insights to target your customers online who are are most likely to respond to your social media campaign. Alternatively, you can use customer data to identify the conquests on-line who look like your best customers.
Post campaign measurement. Just because it is social media, doesn’t mean that you shouldn’t consider control groups and incremental lift. Here’s your chance to demonstrate the value of social media as a channel using the same rigorous methods as email and direct mail.