New Rules of Content Marketing (#SMB26)

There was another smart and interesting Social Media Breakfast (#SMB26) yesterday morning organized by Bob Collins (@RobertCollins).  CC Chapman (@CC_Chapman), Joe Chernov (@JChernov), Brian Babineau (@BrianBab21) and Rachel O’Connell (@RachelJOConnell) presented their thoughts on Content Marketing.

CC provided useful rules about content that are timeless – “speak human”, “re imagine don’t recycle”, “show don’t tell”, and “do something unexpected”.  Joe provided an overview of infographics and how they can be used to effectively drive traffic, build goodwill, and establish authority. Brian reminded us that we need to “embrace the people’s agenda” and that it starts with being generous and providing value.  Rachel spoke about her rules for content now that there are a plethora of channels where consumers can gain information and they are increasingly turning to friends and reviews to learn more about products and services.  Lastly, there was an ample Q&A period led by Bob.

In addition to great content, Social Media Breakfasts are also a great chance to meet other marketers, compare notes and share ideas.  I came away with some good ideas and examples to consider and you might too.  It is well worth checking out (www.socialmediabreakfast.com).