Now is the time to start a business according to Seth Godin. I was reading through the last several posts on his website and came across this one. I would like to build upon his idea. Now is also the time for strong companies to leap frog over their competitors through strategic expansion and investment. In this market, there are opportunities to purchase undervalued assets. Think JP Morgan Chase’s purchase of Bear Stearns. There are opportunities to strategically invest. I heard Warren Buffett speak 5 or 6 years ago about a decision early in his career to purchase IBM shares at a time when he believed the stock was undervalued. Since then he had seen an incredible return on his investment. I am betting his investment in Goldman Sachs will also prove his reputation as a savvy investor. By purchasing perpetual preferred stock he receives a 10% dividend. Don’t forget the opportunities to invest internally. A few weeks ago I wrote about iKnowtion which is investing in their staff and their future.
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