Analytics is the end game

Do you spend a lot of time on YouTube? If so, you may have already seen this but I was surprised to see the MC Hammer video on YouTube.  Am I the only one surprised to hear the words “behavioral targeting” being spoken by MC Hammer?  Who knew that MC Hammer and I would have something in common.  We both believe that analytics enables you to allocate your marketing dollars effectively.

If you haven’t seen it, watch MC Hammer on Analytics from YouTube.